Get visual With Branding Your Business

Once you have defined what your is, who your customers are, what makes you stand out in the market, and what’s working in your industry, it’s time to start designing your brand identity.
Brand identity involves all the moving pieces that together represent how your brand is perceived, and your visual identity includes the visual components of that. The way you present yourself visually is more than just colors and design. Brands that are consistent with their visual identity resonate more effectively with their audience than those who are not.
Here are a Few Things you’ll need to create for Your Brand Identity:
  1. A brand Style Guide: A brand style guide is the primary visual DNA of your company’s branding design strategy, like your brand color palette, fonts, and design do’s and don’ts. A brand style guide is a great way to organize your design details and make sure you, your designer, and anyone else working on your brand is on the same page with your brand’s direction.  

  1. A Logo:  Your logo should be the first thing you design, as it will act as the jumping off point for all your other visuals like your website and your business cards. Your logo is like the face of your company; it’s the first thing most of your customers will see when they encounter your brand—and it’s the visual asset that will be most closely tied with your business.

  1. Business cards: If you’re in business, you need a business card and the design should match your logo and your other design assets. Your business card serves several professional’s basic needs: advertising, brand recognition, call-to-action, and of course contact information. Your business card design is an essential part of your branding and should act as a visual extension of your brand design.

  1. A website: As a business owner, you need a website. Your website is the backbone of your business, supporting all your digital marketing efforts. If you're selling online services or products, having a website is obvious. But even if you don't sell anything directly online, the website can serve as an extension of your business card, with information about you, your business, and services offered. Most important, your website should detail your background, experience, and other credentials to give you credibility and give potential customers more confidence when deciding whether to deal with you.

If you would want to get more information or speak to an expert about Branding, kindly send an email to or call us on +234(0) 906 000 6541+234(0) 906 000 6542

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Get visual With Branding Your Business Get visual With Branding Your Business Reviewed by proville on 1:17 pm Rating: 5

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