6 Key Things to Include in a Great Design Job Post

Whether you’re looking for a new logo, an infographic, a complete rebrand, or a whole set of marketing materials, finding a talented designer for your project starts with one thing: Lots of detail.
When freelance designers are in demand, they’re most likely to pursue the projects they’re confident will be a good fit—and to ignore all the rest. To help your project make the cut, your best approach is to make it easy for them to get the information they’ll need to send a great proposal your way.
Here’s a look at six key things you might want to include in your next design job post.
1. Context
Saying you need someone to design an ad for your business can lead to more questions than potential solutions. To kickstart your project description, share a bit about your business and brand:
  • What do you do?
  • What industry do you work in?
  • Who’s your audience?
  • What’s this project about?
  • Do you anticipate any challenges?
  • Do you have any guidelines in place that will influence your project’s deliverables?
If you don’t have a style guide already in place, it can be helpful to attach or link to similar projects you like or dislike.
2. Details about your project
While all six of these points should be covered in your creative brief—which we’ll get into next—it doesn’t hurt to put relevant details front and center. This includes critical project details such as the deliverables, your expectations, and your timeline.

3. The Creative brief for your project

The creative brief is the central document for capturing your project’s details. If you haven’t created one before, here’s an overview of what goes into an effective brief:
  • A description of your company: Who you are and what you do.
  • Summarize the project: What you want to accomplish.
  • Objectives: Explain the strategic purpose for your project and why it matters, define what success looks like, and explain how you’ll measure the results.
  • Target audience: Describe who you want to reach.
  • Deliverables: List the items you need the designer to produce and deliver to you, including any specifications such as size or filetype.
  • Competitors: Provide an overview of the landscape in your marketplace, including key points of differentiation, emerging trends, and other market conditions.
  • Tone, message, and style: While the content of this section will shift depending on your deliverables, include anything that may guide or inform the work to be done.
  • Timeline: Outline the overall timeline for the project and any key milestones, events, or deadlines.
  • Budget: Specify your budget or budget range for the project.
  • Stakeholders: List anybody who needs to be involved in the project, whether for input, review, or final approval.
4. Any plans for user testing, if relevant

How will you collect feedback on deliverables and how is that built into your process and timeline? If this is relevant, outline your strategy and expectations here so the freelancer can account for them in their proposal and their approach to your project.
5. A list of skills and expertise needed

While it’s up to the freelancer to determine how best to create the deliverables you need, be sure to specify any specific requirements you might have. This might include experience with a particular app, a specific type of coding expertise, or knowledge of a particular platform.

6. Any technical specs

Finally, be sure to make note of any technical considerations and whether they’re essential or nice to have. For example, it might be helpful for a designer to understand how search engine optimization (SEO) and design might dovetail for your new website design. But it might be essential that a designer understand accessible design that works with screen readers. There may also be other technical information you can share here, such as the type of device your audience typically uses, preferences you might have, or how important a mobile-first approach is.
Why it's important to get it right
Design can be the most visible representation of your business so it’s important you find a designer who can deliver the work you need in a style that fits your brand—and that starts with a great job description.

6 Key Things to Include in a Great Design Job Post 6 Key Things to Include in a Great Design Job Post Reviewed by proville on 10:03 am Rating: 5

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