4 Signs Your Business Could Benefit from Working With a Freelancer


Working with freelancers can give you flexible access to talent that can help your growing business get access to skills you don’t have in-house, avoid burning out your employees, and pursue new opportunities.

Even when you know the benefits, however, it can be hard to take the first step toward a hybrid team—one that’s made up of both employees and freelancers. How do you know if the timing is right? Here are four clear signs your team could benefit from a new approach.

1. You can’t keep up with demand
Taking time to engage freelancers might sound like the last thing you want to do when you’re already struggling to keep up, but bringing on freelance talent could be the move that helps stop the slide.

It’s unlikely you need to be convinced that keeping customers happy is paramount. Data from Lee Resources, compiled from Helpscout, suggests that “91% of unhappy customers will not willingly do business with you again.” While dissatisfaction can happen for many reasons, one of the most common is the service issues that can crop up when a team is overtaxed.

Bringing on freelance talent can give your team the space to focus on the activities that got you those customers in the first place.

2. Staff morale has taken a nosedive
Your team’s morale can change for reasons both inside and outside of your control. But if team dynamics are struggling or you’re seeing other signs of on-the-job frustration, pay attention. According to data gathered by The Muse, “70% of US employees say they aren’t engaged at work.”

Disengagement happens for many reasons—and bringing on freelance talent may be the solution. Consider taking this step if any of the following scenarios hit too close to home:

Your own to-do list is too busy to properly engage team members
Your high stress levels are having a negative effect on your team relationships
Your team members are taking on more work than they feel able to do
Your project calls for skills your team members don’t have or don’t feel they can do effectively
3. You don’t know key business metrics
If you don’t know how your business is performing a freelancer might seem an unlikely answer. But here’s why that additional expertise can be critical for you.

When you’re “in the weeds” with work, wrapped up in meeting daily deadlines and getting deliverables out the door, one of the first things to go is the overarching strategic work required to run a successful company.

While you might be able to get by in the interim, your missing strategic focus will catch up to you in the long-term.

Watch out for any of the following clues:

Your books are out-of-date
You’re behind on tracking your key performance indicators (or worse, you never had the time to set them up in the first place)
You no longer take the time to review monthly reports, let alone decide how to take action on them
You’re behind on the news and trends shaping your industry
4. You can’t sleep at night
If you can’t sleep at night because you can’t stop your brain from endlessly reviewing the state of your to-do list, it’s time for a change.

Long-term sleep deprivation can lead to “obesity, diabetes, cardiovascular disease, and even early mortality,” according to Harvard Medical School. At the very least, regularly experiencing anxiety-induced insomnia will prevent you from bringing your best self to the business that needs you to grow.

How to get started with freelancers
If you approach hiring freelancers thoughtfully, you’ll likely find that it can be a cost-effective solution that can help your company generate far more in revenue than they represent in expenses.

Consider the following questions before you begin your search:

Which tasks am I falling the farthest behind on? Is this something I can delegate to a freelancer who specializes in this area?
How much can I afford to spend on freelance talent?
What skills or expertise should I look for in a freelancer?
How can I set my new freelance partnership up for success?
Working effectively with freelancers takes practice. But if you notice any of the signs that it’s time to consider engaging freelance talent, don’t let unwarranted fears stop you from taking this needed step. Do your homework, invest in freelance talent, and prepare to enjoy a new world of productivity and profits.

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4 Signs Your Business Could Benefit from Working With a Freelancer 4 Signs Your Business Could Benefit from Working With a Freelancer Reviewed by proville on 11:01 am Rating: 5

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